Web 2.0 for Marketers is one of the best ebooks I have ever read on the Web 2.0 style marketing method and techniques of today’s web. What are some of the advantages that you will get from web 2.0 marketing? you may ask. Well, as the author points out, with the new web 2.0 technology like Ajax, Ruby on Rail or blogs, you can make things happen fast and create a sophiticated website in a few days, using these rapid developement tools. You can then have your advertising messages spread on the web like a wildfire with social bookmarking sites, RSS and other web 2.0 methods, and without having to pay anything for it, having thousands of people coming to you website in a matter of days. What would have cost you Millions of dollars in investement and a dedicated team of developers, may now be accomplished with these web 2.0 tools by a couple of guys in a garage in a few days.

The Web 2.0 for Marketers ebook is 141 pages of well researched information on Web 2.0 marketing. The chapters are well laid out. They take you, step by step, from understanding what web 2.0 is,to discovering the full marketing potential of these methods and applications for your business, and the strategies in applying them to reap their full marketing benefits. For example, understanding the long tailed phenomena has shown many small niche markets that are not well marketed to, and using the method outlined in this ebook, it will allow you to go after these markets and profit from them greatly.

The Web 2.0 for Marketers ebook will also show you how to get more traffic faster and most often free, for your businesses. Obvious web 2.0 traffic sources like social bookmarking, tagging and social networking, are what first come to mind, but new sources of traffic sush as vertical search engines and cross-topic authority sites are untapped by old style marketers. You will learn how to get more exposure for your business in several well explained strategies like the chapter on “PR on Steroids” or “Exploiting the Interesting Effect”, these strategies will certainly bring great advantages to your business when you implement them.

What I do not like about the ebook Web 2.0 for Marketers is that a few chapters are very brief and could be more elaborate and detailed. But as web 2.0 marketing is a very new and complex field it is understandable that one can only expect so much information to be covered in 141 pages. As the ebook ecover states, it is a Beta publication and I assume that the author Juho Tunkelo means by that, that it will be updated on a regular basis as the web 2.0 marketing field changes and evolves.

So what does this all mean to you! Well for the smart marketer, it means that having these web 2.0 marketing Information methods and technics at their disposal will put them ahead of the marketing game. And it will allow them and their business to succeed in today’s new web. In conclusion, I find this ebook to be an indispensable tool in my marketing weapons arsenal and I give it a Web 2.0 Portals rating of 5 out of 5 stars. If you would like more information on this ebook please click the link below.

Web 2.0 for Marketers

Jacques Beaudoin
Webmaster, http://www.Web20Portals.com/
info@Web20Portals.com

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting Web 2.0 Portals!

(No Ratings Yet)

 Loading ...

Share This  |  Email It  |  Print It  |  Subscribe to It!
This entry was posted on Tuesday, October 23rd, 2007 at 11:39 am and is filed under Web 2.0 Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.