Archive for the 'Web 2.0 News' Category

‘Let me Google that for you’ shows Luddite friends how to search

Let me Google that for you is a free service that shows your non-tech-savvy friends how to use the popular search engine. You just type in the query your friend asked you (presumably by e-mail or IM) and it gives you a link to send back to them that shows both where to type and where to click to get a search going. It’s even nice enough to do the search when it’s done, while displaying the somewhat friendly message: “Was that so hard?”

This is a service on the snarkier side, meant to send to people who should have searched themselves. It’s been done before by a site called JustF***ingGoogleIt.com, however you couldn’t exactly send your boss or mother that link.

(via Digg)

Passive aggressiveness has never been so educational.

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YouTube videos go HD with a simple hack

Wired, with the help of users on the VR-Zone forums, has uncovered a simple way to get high-quality uploaded videos to display in 1280×720–also known as 720p.

YouTube has long been expected to roll out high-definition video playback, and this appears to be the first viable way to do it. The hack in question is similar to the one that was first used to toggle on the “high quality” mode. It is done simply by adding “&fmt=22” to the end of the video URL.

I got it to work without any problems on a video I uploaded earlier this morning. What’s interesting here is that it was not ready at the same time the Flash version was.

In my case, it took about 15 minutes longer for the HD version to display. YouTube could be doing the second round of processing for these higher-resolution videos at the same time it’s doing H.264 conversions for playback on TiVo digital video recorders and iPhones. My original upload was H.264 to begin with, so that could have sped things up.

Getting the higher-resolution video to display properly in embedded code is not so easy–but as you can see below, it works and looks gorgeous. You have to manually go in and change the embedded-link structure–something newbies might want to steer clear of. The YouTube embed technology for HD videos is missing the option to view in full screen, but you can toggle it on from the Google service’s hosted video page.

One thing to note is that some folks to whom I sent this had problems getting the clip to display on older hardware. On my Intel Core2Duo machine, my CPU usage shot up from around 10 percent to 40 percent, and it peaked at 70 percent. This also happens on other HD video sites, such as Vimeo and Dailymotion. If you’re using a computer equipped with a chip less powerful than an Intel Pentium 4, you might run into problems.

HD Version:

Regular version:

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Brownbook directory lets you get in on the action

Brownbook, a global business directory that allows users to edit information about companies, launched recently for visitors all over the world.

According to the company, Brownbook aims to combine the power of wikis, peer production, and social networking to change the way business directories are presented online. Instead of providing a directory for users, Brownbook allows users to edit and update business listings, provide reviews with video and photos, and receive rewards by commenting on businesses.

The premise sounds simple enough and some may think it’s interesting, but after using it for a while, I’m not quite sold on its usefulness. I perused the site, looked for different companies, read reviews scattered across the service, and found myself asking the same question each time: what value does this site really provide?

It’s not that a business directory isn’t nice, but there are a slew of them across the Web, like Yellowpages.com and Yahoo’s business directory, which present pertinent information in a much nicer package.

Brownbook claims that over 27 million businesses have already been indexed. But when I searched for a major firm like Wal-Mart, the site returned a results page that listed Canadian stores and their phone numbers, but little else. That may be fine for Canadian customers who want to know a particular store’s phone number, but the rest of the world is left out. And after viewing incomplete information about each store, I quickly realized that it’s much easier to use Wal-Mart’s store locator to find important information instead of Brownbook.

Being able to add a business and comment on that business is the real draw of Brownbook. But after searching through the site for quite some time without finding any useful review, I can’t help but wonder if people are willing to review a major accounting firm or Ford dealership like they review hotels on TripAdvisor or restaurants on Yelp. I doubt it.

That said, adding a review was made simple by clicking the “Add a review” link and changing or adding information about a particular company is as easy as filling out a form and confirming the changes. That simplicity was welcome and could help the company grow as more people learn about the site.

But at its core, Brownbook is a directory site and so far, I just don’t see any reason to use it as such. The idea of having a place to find important information about a particular company or franchise like mailing address, phone number, and location is fine, but with other services across the Web that present that information in a much cleaner way, I don’t see a reason to use the site. And considering Brownbook is inherently subject to angry customers and bias, I’m not convinced the site can become a trusted source of important business information.

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Trulia partners with 1020 Placecast for targeted ads

Real estate search site Trulia announced Wednesday that it has inked a deal with 1020 Placecast, an advertising company that uses location-based information to target audiences, that will see the site’s advertising become location-specific.

Once users input a location they want to learn more about on Trulia, Placecast will access that data and apply it as a key component along with common demographic data points like psychographic information to provide more targeted ads.

“Once we know the place a user is interested in, we can derive a lot of useful insights about what kind of consumer they are, and then serve them a very targeted ad,” Alistair Goodman, CEO of Placecast, said in a statement.

In order to deliver that ad, Placecast works with publishers in categories such as travel, events, real estate, and weather to offer advertisements that not only try to appeal to visitors, but make their location a key factor in targeting them.

The partnership with Placecast is extremely important for Trulia. The company is naturally affected by the downturn in the real estate market, and it relies on home ownership for success. Realizing that, Trulia executives needed to act and increase revenue as quickly as possible during these suspect times, and they evidently believe Placecast is their best bet.

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Google brings GrandCentral to the desktop with ‘Vocito’

Google has released a new application for Mac users called “Vocito” that puts GrandCentral calling right on your desktop. It integrates with OS X’s address book, Automater app, and third-party applications like Blacktree’s QuickSilver to let you start a GrandCentral-powered call no matter what you’re doing on your machine.

Similar to JaJah and Jaxtr, Vocito’s system for setting up calls involves you first picking who you want to call, then choosing which one of your GrandCentral-connected phones you want it to be connected from. You then hit dial and GrandCentral does the rest. It’s basically the same exact thing you’ve been able to do with GrandCentral’s Web interface for years, but now you can have a deeper level of integration across your entire system.

This deeper integration centers around a slick and simple Mac taskbar drop-down application that’s directly integrated with the Address Book app. It lets you start a call almost as fast as doing a Spotlight search. This is made a little easier if you’re a Quicksilver user, since you can search for contacts and call them via Vocito with the included plug-in. In most cases, this worked for me with about six keyboard strokes, which I found faster than picking up my phone to dial a contact.

Vocito's simple taskbar application lets you hunt through your address book and make a call no matter what you're doing on your computer.

(Credit: CNET Networks)

If you don’t have time for six keystrokes, the application lets you save a customized phone call preset as an AppleScript command. Clicking it begins the call immediately. You can leave these laying around your desktop, or put them into a folder to keep in a stack on your dock for handy “speed dialing” later on.

Vocito is free to use and will run on both PPC and Intel Macs. You will, however, need a GrandCentral account, which Google continues to keep in a highly limited beta–that is, unless you’re homeless.

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More cosmetic delights for Gmail: themes

Google says it aims Gmail at the technological elite, knowing that the information overload problems they have today will be the problems mainstream users have tomorrow. But apparently the company isn’t above appealing to those who are willing to judge a book by its cover as well as its content.

On Wednesday, Google launched themes for Gmail, a feature that lets people customize the appearance of the Webmail application with a variety of new looks. Google is gradually rolling out the new feature to Gmail members “over the next couple of days,” said Gmail team member Annie Chen.

It’s something of a departure for a site that prides itself on its utilitarian nature–even the addition of graphical smileys to Gmail can be justified as improving a message’s emotional nuance. But given Google’s move toward the mainstream, it’s smart. People like to personalize their frequently-used computing tools.

Perhaps more interesting from a brand perspective, Google is even willing to give up the Gmail logo in some of the skins. That suits me fine–I find the logo an eye-trippingly ugly hodgepodge of the Google G, a graphical envelope for the “m”, and three sans-serif letters for “ail.”

Now showing: Gmail themes.

Now showing: Gmail themes.

(Credit: Google)

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SYS-CON Webcast - The New Security Paradigm by Trend Micro

If you think your network is safe from the new strains of content security threats, think again. Today’s cybercriminals use sophisticated attacks that multiply quickly and thwart traditional defenses, rendering conventional security ineffective and unmanageable. To protect your data, your network and your customers, you need enterprise security that can stop new threats before they impact your business. In this Webinar, Christian Christiansen, vice president of IDC’s Security Products and Services Group will use real-life examples to illustrate how quickly an attack can result in damaged infrastructure and revenue loss, and why traditional security solutions are no match for these insidious programs.

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